3, Durban Street, Wuse 2, Abuja, Nigeria

Strategic Marketing Management Level 1

0 student

Strategic Marketing in this present era of hyper-competition is integral to corporate growth and advancement. Doing without it is planning for your firm’s extinction. Organizations use strategic marketing to create a plan to better reach and satisfy customers while increasing profitability and productivity. In this course, trainees will be thought on how to use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit while gaining strong competitive advantage.In this course, trainees will learn about the practical principles and processes of strategic marketing, strategic planning, strategic marketing planning, market and marketing analysis, strategic corporate branding, effective marketing strategies, strategic market positioning, market leadership and dominance, value creation, effective customer acquisition and retention techniques, effective collaboration techniques performance management, emotional intelligence, business communication, personal productivity and business intelligence among others.


  • Fundamentals of Management
  • Overview of Strategic Management
  • Introduction to marketing
  • Marketing concepts
  • Marketing process
  • Marketing environment
  • Buyer Behaviour
  • Market segmentation, targeting and positioning
  • Introduction to marketing mix
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User Avatar Eburuche Banito

Entrepreneur, Motivational Speaker, God's Friend, Director, Management and Leadership Consultant, HR Professional and Project Expert

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